The ACCC has commenced proceedings against Google for its failure to properly inform and obtain consumers’ consent when collecting and using personal information online. It alleges that Google did not take the necessary steps to update its consumers about the consequences of combining users’ personal information with its activity on non-Google sites using DoubleClick technology. Previously, online activity from DoubleClick sites was separated from the activity on consumers’ Google accounts. However, Google enacted changes to combine these sources of information to improve their advertising and analytics businesses that are the predominant source of its revenue.
- Collecting express informed consent from consumers through a collection notice at the time of collection; and